I've been thinking about "the dress" for 10 years. Here's what I've learned. The dress is black & blue, but here's why you can't tell TJ Kelly Blue Black White Gold Dress What Color Is This Dress, Blue Black Or White Gold? Perception Is the dress blue or gold? The phenomenon originated in a photograph of a dress posted on Facebook in 2015. The dress was black and blue, but the conditions of the photograph TheDress Company: White and Gold Version Already in the Works