I've been thinking about "the dress" for 10 years. Here's what I've learned. Roman Originals, company behind optical illusion blue dress produce it in white and gold Daily Mail Online Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine What Color is This Dress? Is it Under or Over Exposed? PetaPixel Is The Dress blue and black or white and gold? The answer lies in vision psychology Psychology The Guardian